EastWest Brings Premium Banking to Bacolod with New Priority Center

EastWest Bank has taken another exciting step in its mission to bring top-tier banking services closer to clients in the Visayas. On January 14, 2025, the bank officially opened its second Priority Center in the region, located at Capitol Shopping Centre on Hilado Street, Bacolod City. This expansion reflects EastWest’s dedication to providing personalized financial solutions for affluent clients.

Senior executives attended the launch, including Raffy Algarra Jr., SEVP and Head of Financial Markets and Wealth Management; Richie Tamayo, SVP and Head of Wealth Management; Jen Alviar, FVP and Head of Priority Vismin Cluster; and Vanessa Frias, SAVP and Head of Priority Center Bacolod. Their presence underscored the importance of this milestone for the bank.

A New Standard in Banking

The Bacolod Priority Center offers an elevated banking experience tailored to meet the needs of high-net-worth individuals. Clients can enjoy exclusive benefits such as dedicated relationship managers, a wide range of financial products, and expert market insights designed to support their economic growth.

Richie Tamayo shared his excitement about the new center: “The Bacolod Priority Center is a testament to our commitment to expanding our reach and strengthening relationships with our clients. We are thrilled to bring our award-winning priority banking services closer home.”

Special Perks for Bacolod Clients

EastWest offers exclusive promotions for its Bacolod clients to mark the occasion. These include discounts at Acacia Hotel Bacolod and Tiumai Chinese Restaurant, adding lifestyle benefits alongside financial services. Additionally, clients can enjoy premium privileges through the EastWest Priority Visa Infinite credit card, which includes waived annual fees and global lounges.

Building Connections Across the Visayas

“This center reflects EastWest’s vision of going ‘Further for You.’ It ensures that our clients in Bacolod and across the Visayas have access to premier services that have earned EastWest a trusted name nationwide,” said Raffy Algarra Jr.

As EastWest continues to expand into key cities across the Philippines, the Bacolod Priority Center symbolizes its commitment to fostering meaningful relationships and delivering exceptional banking solutions. With this new addition, EastWest is poised to further strengthen its presence in Visayas while providing world-class service.

Experience Premium Banking Today!

EastWest Bank invites clients in Bacolod to visit the new Priority Center and experience unparalleled banking services designed with their needs in mind. Whether personalized financial advice or exclusive lifestyle perks, EastWest is ready to deliver excellence at every step.

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EastWest Brings Premium Banking to Bacolod with New Priority Center